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Pricing

Simple prices, known up front.

Buy one video, a pack of credits to spend across your business, services and products, or a monthly plan for your team. Every video includes 3 revision rounds; a round is one complete render of your video.

Prices exclude VAT. The VAT-inclusive figure is shown below each one, and VAT is worked out for your location at checkout.

Explain My Business pricing, explained (0:47, captioned). About this video and its transcript

Videos and packs

Credits from a pack can be spent on any document, by anyone on your account, for 12 months from purchase.

Single video

1 video credit

£39

£46.80 inc. VAT

For one document. Includes 3 revision rounds, captions and a transcript.

Buy a video

Video pack

3 video credits

£99

£118.80 inc. VAT

For a few services or products, or a launch with a follow-up. Each video includes 3 revision rounds.

Buy the pack

Any length up to 5 minutes

Launch offer: any length up to 5 minutes for the price of a one-minute video. Choose a target of 1, 2, 3 or 5 minutes when you order; the video runs no longer than that, and it uses one video credit whatever its length.

Need a longer video, or one covering several documents? Contact us about 30 or 60 minute videos, or a video spanning several documents, such as a full product range.

Shorts

A set of 3 vertical Shorts made from the same document, for YouTube Shorts, TikTok and Instagram Reels. Each opens on a hook and says one thing in plain language. Order them instead of the widescreen video, or with it.

Included free during our launch.

Add-ons, per video

Add either one to a video from your dashboard, whenever you need it.

Extra revision round

One more complete render of your video, or one more rework of the script by us, once the 3 included rounds are used. Your own script edits are free.

£19

£22.80 inc. VAT

Human review

One of our editors checks it against the document and signs it off before you approve it. Revised scripts are reviewed again. Add it any time before you approve the script.

£99

£118.80 inc. VAT
Two columns. Uses a revision round: each complete render of your video, the first one included, and asking us to rework the script. Never uses one: your own script edits, and fixing our own mistakes.
A revision round is one complete render of your video, or one more rework of the script by us.

Human review is a process: a second person checking the script against the document. It does not replace your own approval, which is always the final check before a video is rendered.

For teams

Team plan

from £399/month

from £478.80/month inc. VAT
  • 15 videos a month
  • A brand pack built by hand for your organisation: palette, typeface and logo (brand import is free on every order)
  • A shared account for up to 5 colleagues
  • 3 revision rounds with every video
  • Monthly, and you can cancel at the end of any month

Human review options

Human review is not included in the base plan. Choose it per video, or for every video.

Per video: £99 (£118.80 inc. VAT), added to the videos that will be published widely.

Review add-on (£749/month): every video submitted while the add-on is active gets human review, with no per-video charge. Switch it on or off from your team page.

Invoice and purchase order

Need to pay against a PO? We can set up your team and invoice you. Ask about invoicing.

Before you order

The order form asks for these, so it helps to have them ready. You can save a draft at any point and come back to it.

  • Your document as a PDF. Up to 25 MB and not password-protected. Remove personal data we do not need, such as customers' and staff names, first.
  • Who the video is for. Customers and the public, decision-makers such as a board or a buyer, your own staff, or partners in your sector.
  • How long it should be. A target of 1, 2, 3 or 5 minutes. The video runs no longer than the length you choose.
  • A widescreen video, Shorts or both. One widescreen video, a set of 3 vertical Shorts for social media, or both.
  • What to emphasise. Optional: the offer, the number or the message that matters most to you.
  • The layout and the voice. Slides, full animation, a mix or your own slide design, and a narration voice, which you can listen to first.
  • What the video can show from your document. Redrawn in our own words and drawings, or showing the document's own pages and figures. For a video that shows the document, how you hold the right to adapt it: for example your business owns the copyright, or the copyright owner has given permission.
  • Whether it is confidential or under embargo. And, for an embargo, the date it lifts.
  • Your brand. If you want the video in your own brand: your logos, colours and fonts, or your website's address for us to take them from.
  • Who is paying. Your own account or your team's. If the account has no video credits left, you can pay for the video by card when you submit it.

Good to know

  • Pack credits last 12 months. The team plan's allowance is monthly and does not roll over.
  • Consumers can cancel within 14 days of purchase; see the terms for how refunds work once a video is under way.
  • Once paid for, the video, captions and transcript are yours: download them and use or upload them anywhere. We can also upload the video to YouTube or another platform for you.
  • No registration or password: you sign in with a link we email you.
  • The whole process, from document upload to finished video, takes just a few minutes. How long it takes.
  • Style options are included free during our launch: full animation or a mixed layout, and your own layout from a slide design you upload. Voices are always free. We may charge for some style options in future. We'll tell you before we do, and it won't affect videos you've already ordered.
  • Your brand is free on every order: import your colours, fonts and logo from your website, or upload your logo, and check them in a preview before you order. How branding works.
  • Shorts, and any length up to 5 minutes, are included free during our launch. We may charge for Shorts and longer videos in future. We'll tell you before we do, and it won't affect videos you've already ordered.
  • More questions? Read the FAQ or contact us.